Looks like the Yanks are flexing their might again, this time doing so to help pay the bills. Seems that to be the Yanks top sponsor will cost some conglomerate upwards of $20 million per year. I can see the sales pitch:
Yanks Ad Sales rep: "Mr. CEO, you can virtually pay all of ARod's deal yourself, and in return, we'll plaster your logo all over the park and guarantee you a sweet new luxe box in the new Stadium. Parking included. Cost is averaging a smidge under $250,000 per home game, less if they make the playoffs!"
Mr. CEO, after hesitating to ponder the impact his shareholders might have to bear: "Sign me up!"
Good to be the 800 lb. gorilla sometimes.
Tuesday, February 19, 2008
Sponsor a stadium for just under $250K per game
Posted by Jason @ IIATMS at 8:51 AM
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