An interesting article about who in the MLB is "most marketable". No major surprises here, but what was surprising was the relative small amounts these "most marketable" earn annually. I thought it was low; I expected higher, especially given ARod and Jeter work and live in NYC.
The list, with a highlight or two:
- Derek Jeter: "...his $7 million annually in endorsements is a pittance in sports. The smooth shortstop plays for the historic Yankees franchise, is well-known nationally for his World Series appearances, yet he earns the same amount as Denver bad-boy guard Allan Iverson."
- Alex Rodriguez: "Yet he and teammate Jeter split the big New York market, hurting both in the endorsement world. The best is yet to come: His expected run at Barry Bonds’ home run mark around the 2013 season will launch him into the marketing stratosphere."
- Ryan Howard: "Likable and only 28, the one-time National League Rookie of the Year is on the road to a top-notch endorsement career."
- Ichiro Suzuki: "...he’s the top-ranked baseball player on Sports Illustrated’s International 20, bringing in an estimated $24 million in salary and endorsements last year." (Note: Not sure what "salary" they are referring to since ARod, for example, has an annual salary higher than that alone...)
- David Ortiz: "...the 32-year-old has a few more years to capitalize on his engaging personality."
- David Wright: "Topps Cards and VitaminWater (where he made a stock killing when the company was taken over last year) are among his endorsement pacts. Though his fielding may be suspect (64 errors in three years), the 25-year-old’s marketing future is not."
- Albert Pujols: "Sports Illustrated estimated $3.5 million in endorsements for the 28-year-old last season..."
- Kosuke Fukudome: "Entering his first major league season, the superstar from Japan is already featured in Chicago Cubs ad campaigns, though he’s never set foot in Wrigley Field for a game."